In this article, we shall take a look at six best chat apps and how they can assist your business achieve its objectives.
The list of best chat apps to use in business
1. WhatsApp Business
The number of messages sent on WhatsApp each day is 65 billion. Therefore, the use of WhatsApp in your business has the ability to connect you to a greater section of its users. It has 1.5 billion users each month. Furthermore, WhatsApp features an app for businesses known as WhatsApp Business. This app allows businesses to interact with their customers.
By using this app, you can deliver important messages to your customers, as well as offer them support. Your business can utilize the status feature to market your goods and services. Besides that, you can use the status feature to show event reminders, annual sales, and limited offers.
The estimated number of people who utilize the status feature each day is 500million. Thus, your business might get huge exposure. Moreover, you can create WhatsApp groups to receive feedback about your products from your customers. Also, you can use these groups to notify them about discounts and offers.
2. Facebook Messenger
1.3 billion People uses Messenger each month. This large user base is because of simple user interface and attractive design. This chat app has a higher proficiency of linking people. Thus, you can use it to connect with your customers all over the world.
Besides that, you can use chatbots on Messenger if you are unavailable to chat with your customers in actual-time. According to research, 47% of shoppers are ready to buy from chatbots. Indeed, there is a prediction that the number will increase quickly with time.
With over 35 million users, Zalo is one of the market-leading messaging apps. In fact, this messaging app comprises of amazing feature that makes your business communication easy. It allows you to create groups, send voice messages, and chat with all you customers.
This tool is beyond a messaging app. It offers voice chats, video calls, chat, and instant messaging. In fact, it allows the users to play games, make payments, read recent news, and make calls. It has more than 1 billion users, which means businesses can utilize its big user base. Therefore, it helps you to use forums to connect with your customers, send updates on product release, share locations, make chat groups, and post text, videos, and photos related to business.
This app has more than 1 billion users all over the world. For this reason, Viber is an ideal chat app to use in your business. It allows you to call, text, and create group chats for your customers. Furthermore, it allows you to establish a Viber community with your potentials and customers. One of the unique features of this chat app is that it works on tablet, desktop, and smartphone. It does not have restriction on device of use.
The leading messaging app in Japan is LINE. Globally, this app has more than 700 million users. LINE is an instant communication app, which businesses can utilize to conduct VoIP conversations, and share audios, videos, images, and texts.
Yuwee is one of the leading chat apps in Singapore. Yuwee makes your business communication simpler with its fast and completely secure chat app. It makes your communication more efficient and scalable. Also, with Yuwee, you can make HD quality Video Calls and HD quality Voice Calls.
How To Choose The Best Chat Apps
Some years back, the standard means to send mobile messages was SMS. Today, you might send messages by use of chat apps such as WhatsApp, Viber, WeChat, and Facebook Messenger among others. However, each channel comprises of unique keys, regulations, and features.
Therefore, you need to select channels meeting your business needs and that they reach your target market without difficulties. Here are the criteria that your chosen chat apps must meet:
- Reach your target audience. For example, if you should use WeChat for Japan audience.
- Can carry the data you would like to share, such as videos, images, directions, and text.
- Apply platforms that your customers like and are important to them.
The most important thing is to make sure you evaluate the needs of your business to decide the channels meets the above requirements.
Fact: we do not have a one-size fits all app. For example, WhatsApp cannot be the sole chat app for your business. Reason being, some people have internet connectivity, yet do not have a smartphone. Therefore, you should have a number of chat apps to reach a great number of your target audience. In addition, you need many chat apps if your business is growing and have moved to other geographical locations.
Nonetheless, management of many chat apps may be intimidating and unbearable. With multiple apps, you will need to keep on switching from one app to the other to keep communicating with all your customers. At this point, you need to use a contact center platform that allows you to use an API to connect with many chat apps. The use of one API for chat apps lowers the time you spend to send alerts and content to your potentials and customers.
At this moment, the marketing world of messaging app is still in development stages. Therefore, it is a challenge to come across tried and tested methods for using chat apps. Instead, the best method of approaching these apps is experimenting them. As a result, you will identify the right Chat App API, which meets all your business needs.