An In-Depth Guide About Automated Calls

The success or failure of enterprises relies on an effective channel of communication. But, customized communication may not always be achievable, and in some cases, it is not possible.


Nevertheless, an automated call works like a tool for disseminating information. Besides this, it offers a means of simplifying composite B2B to B2C business.

Also, businesses that are presently working in many domains are always searching for systems which may enable efficient and smooth communications. So, it is no surprise that the plan of utilizing automated calls like a dependable means of communication has started to increase in utilization and popularity.

What Are Automated Calls?

As the name indicates, an automated call is a means of communication where a pre-recorded voice message transfers to a potential or already in use customer. However, the objective of this message varies from promoting an event, conducting a follow-up, setting reminders, or looking for feedback.

Also, companies contact their customers through these calls. Voice APIs make automated calls easier.


How To Make An Automated Phone Call?

Many businesses do not know how to make automated phone calls as they are uncertain on the costs to incur in regards to resources, human, and infrastructure. Besides this, they are somehow scared about the possible gains of using automated outbound calls and messages like a telemarketing plan.

Nonetheless, automated calls to customers are both easier to make and simple to utilize. Here is all you should do:

  • Sign-up on a website which provides the auto-dialer software.
  • Make a profile of your target customers, and then upload their numbers either on a database, spreadsheet, or any CMS.
  • To ensure you follow legal compliance, filter out all the numbers you have registered in the “Do not call” list.
  • Now, record the message you want to send. You can do this either through text-to-speech or human voice format.
  • Make conditions that will trigger the call. For instance, in case there is a failure of delivery.
  • After that, make a review of your outbound voice broadcasting system log details. You get a record of all the live answered calls and also of those sent to voicemail. If there is any voicemail call, record an alternative message and deliver it.

Features of Automated Calls

Automated Calls have various important features such as:

  • Limitless channels: Are you planning to make automatic phone calls for enterprise purposes? Having many channels might prove to be of great benefits. Also, you can use the same number to make parallel campaigns while storing their details on the dashboard.
  • Low setup costs: You do need to purchase any special equipment when making automated calls. Besides that, you do not need to implement a quick infrastructural change. Thus, the setup costs are minimal.
  • Connection with CRM: You can measure the expected results of automated calls with ease through CRM integration. Further, this kind of measurement lets an enterprise to make a well-planned and informative communication plan.
  • Robust reporting: Make a consideration that the system is being utilized to record automated voice messages for the provision of feedback. So, the dashboard will offer actual-time data on who got contacted, and the received feedback. As a result, you can do a detailed and thorough tracking of results using the reports.
  • Scheduling calls: You can plan automated calls at a predetermined time and date. This allows you to make enough preparations and schedule a call as per the resources you have.
  • Low operational costs: The operation costs of an enterprise might come down because there is no manual intervention required. As a result, there is a reduction in cost of manual labor.

Why Are Automated Calls Preferred Over SMS Campaigns?

As stated earlier, automated calls apply a pre-recorded message for communication with people, and it can be either one or two way. However, the two-way call allows recipients to make responses by pressing specific keys on their phone. Similar functionality is present in SMS campaigns, although you type the response in text.

Here are some features of the two tools, which might assist you in making a good comparison:

  • Actual-time reporting: When compared with SMS campaigns, automated calls generate higher usable data. Also, SMS campaigns provide you with information on open rates. On the other hand, reporting from automated calls is very exhaustive. This might be key in deciding if you want to proceed with the same way of messaging or make the necessary adjustment to it.
  • Good communication: Unlike text messages, automated calls are highly engaging. This is the reason the success rate of utilizing an automated call system for appointments is higher than an SMS, as it is powerful. Thus, it captures the instant attention of a customer and encourages a response.
  • Cheaper: Due to a better response rate, the price of making calls through auto-dialer software is lower. In comparison, an SMS campaign is expensive in regards to necessary costs incurred.
  • Good information broadcast: Unlike an SMS campaign, an automated call might pass a notable vast amount of information. Further, the content that transferred within a minute of an outbound voice system is greater than that packed in an SMS.
  • Higher reach: Compared to an SMS campaign, there is a higher reach in an automated call system. Reason being, even semi-literate customers are capable of responding to a call, yet they might not be a position to respond to an SMS. So, the sample size of SMS campaigns is narrow, while the domain of calls is wider.
  • High response rate: Automated calls have a higher response rate compared to sending an SMS. A message does not have higher chances of getting answered.

From the above, automated phone calls are productive than SMS campaign when addressing a large audience. This is because they are fast and responsive.

How Enterprises Utilize Automated Calls

In most cases, people get surprised at how automated calls function for most businesses. But, companies use the software in making automated phone calls for the accomplishment of these aims:

  • Client outreach.
  • Product marketing.
  • Setting up reminders.
  • Getting feedback.
  • Planning appointments.
  • Getting connected with customers.
  • Merging call campaigns.


Automated calls are gaining popularity because they are affordable, sustainable, and relevant. Besides that, they are easier to implement and dependable. Thus, they have assisted many businesses to improve customer communication. If you want to upgrade your current business telecommunications systems, then you can contact cloud communications professionals.